We tend to believe that success = popularity; those high fashion designers starring every week in Vogue's new release, 80 k Facebook page likes, franchised restaurants seen at every corner you walk to (think of McDonalds, for instance) -- it's simple, they're huge. As this mindset has been slowly established by society, we ignore the fact that success many times comes from passionate people with small desires, desires that have no interest in expanding exponentially. | |
Side note: With BlendZ, I wanted to go massive: get thousands of likes, boost posts, be a conversation theme, no matter if people involved where part of the community or not. I dreamed on scaling our business, dreamed on making it "popular". But just like Jiro I understood that keeping it small was sometimes better; depending on your interests. It's not about aiming on targeting millions of people with a special product if you have a vision on developing every pivot |
Walking down to a restaurant and tempting your palate with sensational food it's easy, but the process of selecting the perfect piece of grilled fish takes extra care: more than what you think. At Jiro's they strive to elevate their craft: going to the market and among all selecting the best tuna dealer, spending 40 instead of 20 minutes massaging the octopus for best quality, covering prepared rice with wooden lids instead of a hot towel. It's all these small details that make of Jiro's restaurant an experience, not a common japanese cuisine. And it's this the reason why people like Jiro don't hate their job; they go home counting minutes to return to work, complaining about resting on the couch solely because they see no purpose. Jiro sees value in what he does: HE WANTS MASTERY, HE WANTS PERFECTION. |