Visiting the real world of marketing was surprising after analyzing the publicity of each store in Jockey Plaza. The term "marketing" is extremely important for any type of business you are developing. Marketing is basically the study of a market; where a market is an exchange between two partners, a buyer and a seller. At the mall, there were all kinds of advertisements, some being attractive, and others not even worth reading. In a shopping center, it is crucial to have a good advertisement either for your own store or for your product. Once in the Jockey Plaza, I was able to understand perfectly how well thought the advertisements where. Many times, you analyze ads which are printed out, but once you are exposed to the real world of marketing, you notice how experts think about every little detail: position, distribution, colors, patterns, etc. Many of us don't notice the amount of work put behind an advertisement. Marketing is all about targeting and identifying your audience, and thats exactly what companies do before producing their ads. Ads might seem very simple at first, but nothing is known before analyzing and understanding the real meaning of it. There were a variety of different advertisements in the mall, and you could easily notice which ones were done by a good marketing department or vise versa. Apart from analyzing ads, I also learned key points which made either an effective or ineffective add. Definitively there were ads that were more appealing than others, and to be sure what techniques they used to create such a powerful add we had to follow the idea of: what is the magic ingredient that makes this ad so good? We had the opportunity of analyzing any add we wished to, but first we had to understand PATHOS, ETHOS & LOGOS. Basically what this terms mean the following:
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Going to Jockey Plaza was our first real-world project, and it was amazing to notice that we look at this advertisements everyday but we never take the time to appreciate the true meaning and purpose of them. I learned many information about marketing, and how it works in such a competitive and big world. I believe that it is extremely challenging to create an effective ad that engages all your audience. From now on, I will definitely dedicate at least 5 minutes when I'm in a car to analyze ads that I find interesting because you can always learn something new. | After Walking Around Jockey Plaza, Of All The Adds I Found, CONVERSE Was A Cool One! |
Context: Now a days since shoes are two boring, converse persuades you to start wearing sneakers Purpose: Attract men and women to buy sneakers, which in this case our converse. In other words they are "the new fashion". Audience: young adults looking for sneakers. Technique: design & colors. No time to think when saying "Shoes are boring", they state a quick point in 3 words. |