Throughout the past weeks we've been exploding our minds to make the best off, of the first prototyping for our smoothie business, BLENDZ. As the Innovation Academy, we've been playfully excited about the idea of opening a new business, and as any existing startups, time has been given to us to separate into different teams (marketing, human resources, finance, CEO's, product team) to plan on activities that we would certainly like to accomplish. Until then everything had been easy going, we didn't have any events coming soon, nor any activities that we needed to rush in order to have something done; until a great idea pop-out of the product team minds; prototyping BLENDZ at the ICC competition.Since that moment, everything went crazy. Some teams were overloaded with work, we had little time to have everything ready, and there where infinite things that we had to polish up. Even though everyone was excited about the idea of launching a small preview of BLENDZ, we knew that a huge event was arising. |
| One of the main problems, was that even if people bought tons of smoothies, they didn't stop for a minute to think about all the brainstorming and effort that had to be invested for the booth to work. Our customers were not aware of the amount of time we took to dig on the hodgepodge of ideas we had in order to find the perfect combination for our clients to enjoy, the perfect: service, environment, effective system, publicity, advertisements, hygiene, and a playfully healthy experience, as our mission states. That's exactly what I wanted to state, the idea that people don't always value the time and dedication we invest in order to give the best product; but honestly, a positive aspect about the IA culture, is that no matter if other people are informed about the amount of time we took to plan the event, because as a business, we know that the process we needed to follow was a rocky road, and the path that we selected, resulted to be our first trail to triumph. |
It's true, simplicity many times deceives customers from the actual truth. The word simple, is in fact associated with easy and fast, but even as simple as something could be, there's no chance to achieve the best results with no thinking about that easy-going idea. So no matter how simple or complex a business or a thought is, as "The Lean Startup" by Eric Ries mentions: