I'll leave it to yourself.. are you sure you are the best marketer in town? Steve Tobak shares an impeccable must read article; giving some tips about the truths behind marketing in large business. Let me tell you, it's not as easy as you think. Give it a quick read, then, spread out the knowledge.
"Marketing is too important to be left to the marketing department." | "Why is marketing so hard to pin down? Probably because most marketers don’t understand it themselves. They spend their careers locked in a narrow purview and never really see the big picture." | "Every one thinks their good at it" | "So how do great marketers learn about marketing? On the job." | "Some people are great inventors. They come up with wild concepts that nobody’s ever thought of. But great marketers tend to be innovators who turn inventions into things people can use." |