☯ "SIMPLICITY IS THE ULTIMATE FORM OF SOPHISTICATION" ☯
Keeping an updated Facebook page, coming up with shocking campaign ideas every time you have a sale, or even impacting your audience through the image of your company every single day is not as easy as it seems. The key point is to find the perfect balance between a simple and a sophisticated campaign, you might work sophistication every other sale and keep it simple for the rest, or you could find an intermediate relationship between both: the secret combination. |
Furthermore, having this growth mindset allowed us to be flexible with our train of thoughts, going from bigger to smaller: thinking of possible ways to impact the community with accessible activities that would have had the same impact as the ones we came up with at first. It all started building up, from the advertising campaign to the activities at the BlendZ stand. As ideas unfolded we came to understand that motivation was a vital ingredient for BlendZ's wheels to keep on spinning, encouraging our customers through our brand; keeping the clients entertained with the available resources. "The question game" we said. That moment where we connected both sophistication with simplicity had arrived; the idea of keeping the clients engaged and giving out free smoothies, yet all through common knowledge questions. A never-ending line consecutively rotated for the long-lasting lunch period, with excited consumers waiting just to check out if they where the lucky ones: who would get the free smoothie? |